Un mois de marketing – Articles et reviews (quatrième partie)

Game sites – Reviews and articles

Simply put, you want to attract gamers to your game and/or deliver your game to gamers. A great way to do both is to have exposure on game sites, either for an article or a review. They can reach large audiences. Even better, it will catch the eyes of gamers that are specifically interested in the genre of your game. So part of your marketing process must include reaching out to games sites and journalists. But where can you find them? Compiling a list of contacts is tedious work when you start from scratch, but it is important and will help you organize your PR efforts.

Here are some of the best mobile game review sites compilations that I have found to start building your PR mailing list. You can go through these spreadsheets, find the sites that are best suited for your game genre and platform. Check the lists one by one to filter out the broken links and repeats.

You will not get many replies (if any), so make sure you target as many as you can; there are hundreds of contacts in these lists. Once in a while you may get through to someone and get noticed. Communicating with the media needs to be clear, concise and interesting. Even if you are not getting reviewed (or they are requiring a review fee), if there is enough viable information in your pitch you can get a quick mention with a quote taken directly from your press kit. Even better, if you have an interesting developer story you can be contacted with follow-up questions for a full article.

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