A reader who recently started his own animation studio sent me a few interesting questions about the different promotional strategies:
- What are your thoughts on agents/reps? Most people claim they don’t help, but most of the successful studios have them.
I think they can help but since we are at an early business stage, we are keeping expenses very low. Just using our own contacts and networks is keeping us busy at the moment. We already have a few prospects on our plate for the coming weeks. They are not real contracts yet, but we are working on it…
- What mix of direct mail, advertising, cold phone calling do you have planned?
If by advertising you mean placing ads in Cinefex, again the cost issue is holding us back. It might be a fine idea for established companies, but I have doubts for start-ups. There are other ways to promote your studio. You can join one of the many film or FX studio associations, especially if there is one in your region; with their help you can gain some extra exposure and new contacts.
As for direct mail and cold phone calling, yes we are doing a lot of that for the first few weeks. You will not get immediate results but it does not cost a dime and you can at least get your name into new places.
- What types of networking events and strategies are you considering to meet new potential clients?
Every event of any kind! Getting to new clients is the hardest part. We’ve already met new interesting people just by going through our list of contacts, so that’s a start. Even outside professionals such as accountants and lawyers can have connections in your industry. As I’ve mentioned before, talk about your biz to all your friends and their friends as well.