… they’re actually very nice, especially when you hire them for pleasant matters like incorporating a business. This is usually the first commitment in a start-up that costs a fair amount of money. It’s tempting to try and save a few dollars by choosing a lawyer as if you’re shopping for specials, but as Guy Kawasaki constantly reminds his readers, this is an important step that could have big repercussions later on. Same goes for the next step, the shareholder agreement. You need a good lawyer with knowledge of corporate law and experience with start-ups. Usually an established firm will have someone that can work with you.