Name It, design It, brand It

Posted on June 7th, 2007 in Entrepreneurship, The Company by Marc Bourbonnais

You only need three things to be an functional producer: a cell phone, an e-mail address and a stack of business cards. For now my name is on the business cards, but if my goal is to set up a real VFX house, I’ll need a name for that house. And with a name, comes a signature design. Two issues should be dealt with early in a start-up timeline: finding the Company name and the Company signature branding. That way when you’re talking to bankers or investors, you’re not pitching for “you know, that project I’m working on…”. It just sounds right with a name.

At least it does not require a huge effort, just a bit of brainstorming. In my case it’s not settled yet, but a designer is already at work on the logo and signature, based on what the Company will be about. I never wanted to try designing the logo myself. The process should be simple yet effective, so it’s better to leave it to a professional. I’m lucky: Seth Godin agrees with me. As for the Company name… well, it’s almost ready. More on this soon…

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2 Responses to 'Name It, design It, brand It'

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  1. Francois Genndron said,

    on 2007-06-08 at 10.03 am

    Ton projet de blog et de compagnie sont tres interescent, j en suis le developement quotidiennement.

    Bravo Marc continu, ILM commence deja a avoir peur :)

    Francois Gendron


  2. on 2007-06-08 at 3.42 pm

    Salut Marc.

    Je sais pas si tu te souviens de moi, mais j’étais le tracker (snake,300) qui arrètais pas de vous poser des questions de scripting.

    Conal m’a dit que tu avais quitté hybride pour patir a ton compte. Je trouve ça courageux et super. J’ai beaucoup d’admiration pour ta passion et ta détermination, et je ne peux que t’encourager à aller jusqu’au bout.
    Je suis un simple débutant qui tente de se batir une place au sein de la communauté 3D, et je trouve déjà que c’est tout un défi. J’imagine partir une entreprise.

    Bonne Chance.
    Pierre Lalancette.

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