Game sites – Reviews and articles Simply put, you want to attract gamers to your game and/or deliver your game to gamers. A great way to do both is to have exposure on game sites, either for an article or a review. They can reach large audiences. Even better, it will catch the eyes of … Read more

Online branding Branding means you are building awareness for your game. With a good brand (either for a game title or a developer) come loyal gamers. You cannot control your reviews, articles, ratings or the huge volume of games already available in the app stores. However you have total control on your image or brand, … Read more

In my last post I went over some of the basics about ASO and keyword search. You can go read ASO – part one here. Part two is a simple checklist of ASO elements to consider. My own game listing optimization is far from perfect, but I’m constantly revisiting and improving the points of this … Read more

In my series of posts on marketing my latest indie game ASO (App store optimization) Simplest way to explain it: App Store Optimization (ASO) is all the marketing refinements on the elements of a game (or app) related to app store listings. ASO is such an obscure and sometimes misunderstood practice that is often ignored … Read more

I’ll be writing about indie game marketing for the new few days – lots of work and it is crucial for game dev. Here is a postmortem: So about a month ago I published my second game. Never thought I would go this far, but I guess this really makes me an indie developer, no doubt … Read more